Identity for the Telewest Broadband Intranet, 'Oneline'

Oneline, the Telewest Intranet underwent a major re-development and required an identity for use with an internal promotional campaign.

The brief required the use of the 4 principal colours of each directorate, light blue, pink, purple and orange. They wanted to convey a sense of 'news' and 'information dissemination across the organisation'.

The design was intended for use internally across Telewest in the form of printed posters, mouse mats, PC wallpaper and web. As such, we needed to produce a vector image to work from.

The basic shape used to dissemanate the idea of news was the ring cylinder and each one was filled with the colour associated to each directorate. The design needed to work on different backgrounds. A white one for the mousemats and a dark blue for the wallpaper on our corporate PCs. (The dark blue was necessary to distinguish desktop icons when using a corporate PC).

Each directorate within the site has an associated colour specified within Telwest's corporate branding guidelines.